What good is a strategy if no one uses it?

For your strategy plan to work, it must be:

• Meaningful
• Intuitive
• Concise
• Logical
• Communicated

One popular technique for communicating strategy is "the Pyramid of Purpose." This can be represented by the following pyramid which answers these questions:

• "why" - refers to your organization's mission, values, and vision;
                 (Why are we doing what we are doing?)
• "what" - covers objectives and goals;
                 (What do we need to do to fulfill our intended purpose?)
• "how" - refers to the actions needed to realize these goals; and
                 (How exactly are we going to do what needs to be done?)
• "who" - refers to the people, systems and tools which deliver these.
                 (Who/what is going to make sure it's done?)

Click here to view a sample Strategic Planning Session Format.