AllSouth FCU Announces Selection of New VP of Marketing
Thursday, May 3, 2018 7:00 AM

AllSouth Federal Credit Union has named Connie Hernandez as its new vice president of marketing, effective Monday, May 21, 2018. Credit Union Resources, Inc. conducted the executive search for the $810 million dollar credit union. 

Hernandez’s credit union experience and expertise in marketing will be a valuable asset to the executive team at AllSouth FCU. Her passion for marketing strategy and business development will help AllSouth continue to provide exceptional service to its members.

Hernandez previously worked at Campus Federal Credit Union in Baton Rouge, La., where she served as marketing manager. She was responsible for managing product marketing of online banking, mobile app, and mobile wallet programs. At Campus, Hernandez created award-winning marketing campaigns and developed digital marketing strategies, including behavioral targeting, geofencing, and moment targeting.

Hernandez holds an MBA with emphasis in marketing management from Wilmington University. Additionally, Hernandez holds a BA in studio art and graphic design from Florida State University.

Hernandez received Strategic Marketing Executive Certification from the Credit Union Executive Society and Inbound Marketing Certification from HubSpot.

About Credit Union Resources, Inc. 
​Credit Union Resources is a service corporation that provides industry-leading solutions and expertise to credit unions across the country. Credit Union Resources is a part of the Cornerstone Credit Union League, a regional trade association representing the interests of credit unions in Arkansas, Oklahoma, and Texas.




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