VP Financial & Technology,
Credit Union Resources, Inc
I recently was watching a Ted Talks presentation by Jim Hemerling who talked about the era of constant change. Whenever we endeavor for some personal transformation (losing weight, running a marathon, setting a goal to reach, becoming a doctor), we feel energize and excitement. However, when we hear our company talk about transformation, employees immediately are filled with anxiety and fear the worse. Jim indicates in today’s world with globalization, advances in technology, people better connected than ever, that we are in an era of “always-on” transformation because things are constantly changing.
He indicates that this always-on transformation is very exhausting for most because leaders don’t have a clear vision, working in crisis mode, or approaching short-term solutions that bleed the hope in the future. However, to fix the exhaustive approach and change the bleak outlook to a more powering and energizing one, there are five imperatives that need to be of focus which all are about putting people first.
First, inspire through purpose. If employees are going to perform at their peak, they need a deeper sense of purpose. These are no necessarily focused on growth or sales, but if employees feel they are making a difference and belief in what the company is doing, then better performance and greater sales will be a by-product of being inspired through purpose.
Second imperative is go all in. In corporate America many transformation come with a pink slip and focus on bottom line by cutting costs. Going all in refers to thinking about initiatives, driving growth, making fundamental changes to operations, and invest in developing leadership and talent. We are experiencing a shift in our operations as credit unions continue to change their emphasis of service needs.
Third, enable people to succeed during the transformation and beyond. If you can provide the guidance, training, or teamwork with employees, they will rise to the occasion. When the employees are provided an opportunity to succeed, they will help the company or credit union achieve during the transformation to the clear goals or vision.
Fourth, instill a culture of continuous learning. There are many different types of learning from class room, conferences, books, internet, self-study, team discussions, experiments, and so forth. There are more availability than ever before for learning. If your credit union has culture for learning, your credit union most likely will do better things for their membership and the community.
Fifth, be an inclusive leader. A good leader will have a vision, goals and benchmarks, and hold people accountable, but an inclusive leader will also solicit suggestions from their team. By doing so, it typically elevates the team or company as a whole while focused on the vision and goals.
How many of you feel like you are in constant change especially with the credit union shrinking in numbers but credit unions growing in size? Does your credit union subscribe to any of these five imperatives? If so, how have they fared for your credit unions? A constantly evolving credit union to meet the needs of members will better position the credit union for the future. Can you share any imperatives that you have used in your credit union that were not mentioned in the blog?