First to Worst
Posted by Steve Stovall, AVP, Credit Union Resources, Inc on 7/21/2014

It’s been a season to forget for my Texas Rangers. After two World Series appearances in 2010 and 2011, the Rangers lost a Wild Card playoff in 2012 and a play-in game 163 in 2013. Now, a combination of injuries (most games lost by players on the disabled list in the Major Leagues), freak accidents (pitcher Derek Holland tripped over his dog in January and hasn’t pitched this season) and questionable moves (anyone want a do-over on the Kinsler-Fielder trade?) has left the Rangers dead last in the American League West with the worst record in Major League Baseball (as of 7/17). Yes, they’re even behind the Houston Astros.

How did this happen? Could anyone foresee such a confluence of bad luck, bad timing and bad decisions? What could have been done to prevent the drop from first to worst? Cycles happen in sports. Some players perform above average and some play way beyond their capability. Sometimes things just fall together at the right time to take a team to the top and sometimes that trade to take you over the top fails miserably.

Unlike baseball, where everything starts over each April, your credit union doesn’t get a do-over. Your members count on you to be there 24/7/365 and your employees need to be ready to serve them 24/7/365. At a minimum, you need to have a plan for what you’re doing this year and a strategic plan looking 3-5 years in the future. Sure, there are ups and downs that all of us face, but don’t let the downs become a trend.

Constantly reevaluating your goals, marketing strategies and how you reach your members are important tools that allow you to stay on a path of growth and not one of decline. No one wants to see their credit union be the best that you can be one year and then fall short the next. How many of your members would stick around for that?

Fortunately for you, resources are available to help you keep moving upward and onward. Call the professionals at Credit Union Resources or your Cornerstone League representative. We’re here to help!

Categories: Marketing & Printing, Sales & Service
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