Georgia Credit Union Affiliates Announces Selection of New COO
Monday, May 14, 2018 7:00 AM

Larry Hayes has been named as Georgia Credit Union Affiliates’ new chief operations officer effective Monday, June 11, 2018. Credit Union Resources, Inc. conducted the executive search for the association. 

Previously the president and chief executive officer at CU Holding, LLC in Lenexa, Kan., Hayes was responsible for the operation, administration, continued development, and improvements to the organization and the six CUSOs under its umbrella. Since Hayes began in 2012, CU Holding averaged a 178 percent asset-to-investment value, a 52 percent increase from the years prior to his appointment as CEO.

Prior to working at CU Holding, Hayes was the vice president of marketing and business development at First Service Credit Union in Houston, Texas, where he managed marketing, business, and community development.

With more than 30 years of leadership experience within the credit union industry, Hayes will help Georgia Credit Union Affiliates provide meaningful value and success to their credit union members. Hayes is recognized in the industry for implementing innovative business strategies to increase revenue opportunities while improving operation efficiency and brand awareness.

Hayes received a Bachelor of Science from Ferrum College in Ferrum, Va. He is very active in the community and serves as chairman of SimpliFast Lending, chairman at InsureKC, chairman of BYM Agency, and many others.

About Credit Union Resources, Inc.
Credit Union Resources is a service corporation that provides industry-leading solutions and expertise to credit unions across the country. The executive search practice specializes in assisting credit unions identify executive talent tailored to their needs and culture. Credit Union Resources is a part of the Cornerstone Credit Union League.




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