Bringing Leaders to the Table

 

Membership Growth: Understand Your Market
by Mr. Dean Borland, SCMS, CUDE

For now, Generation X is credit unions' primary market target. But, for intermediate membership growth, Millennials, born between 1981 and 2000 (ages 15 to 34), are the most likely “up and coming” opportunity for credit unions. Credit unions will not be able to use the same “bait” to catch Millennials that they used for prior generations of members. You will need a strategy to build a Millennial value proposition.


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