Bringing Leaders to the Table


Membership Growth: Understand Your Market
by Mr. Dean Borland, SCMS, CUDE

For now, Generation X is credit unions' primary market target. But, for intermediate membership growth, Millennials, born between 1981 and 2000 (ages 15 to 34), are the most likely “up and coming” opportunity for credit unions. Credit unions will not be able to use the same “bait” to catch Millennials that they used for prior generations of members. You will need a strategy to build a Millennial value proposition.

Locate a Service Center Branch
Credit Union Service Center

Business Partners





©  Credit Union Resources, Inc. All rights reserved.


Contact Us
4455 LBJ Freeway
Suite 1100
Dallas, Texas 75244-5998
Phone: (469) 385-6400
Toll Free: (800) 442-5762
Online Form